Television and the Quality of Life: How Viewing Shapes Everyday Experience: Robert Kubey and Mihaly Csiksnentmihalyi Lawarence Erblaum Associates 1990

Television Dependence, Diagnosis, and Prevention Robert W Kubey - In tuning in to young viewers - Social Science Perspectives on Television Edited by Tannis M Mac Beth - Sage 1995

I'm Addicted to Television: The Personality Imagination and TV Watching Patterns of Self Identified TV Addicts. Robert D McLlwrait in Journal of Broadcasting and Electronic Media Vol 42 3, pages 371 - 386 Summer 1998

The Limited Capacity Model of Mediated Message Processing. Annie Lang in Journal of Communication, Vol 50 No q pages 46-70 March 2000

Internet Use and Collegiate Academic Performance Decrements Early Findings, Robert Kubey, Michael J. Lavin and John R Barrows in Journal of Communication Vol 51, No 2 pages 366 - 382 June 2001.

The Man Who Mistook His Wife For A Hat. Ovlie Sacks Touchstone Books 1998

Enhanced Visual Spatial Attention Ipsilateral to rTMS-Induced Virtual Lesions of the Human Parietal Cortex. C.C. Hilgetag, H. Theroret and A. Pacual-Leone In Nature Neuroscience Vol 4, No. 9. Pages 953 - 957 Speth 2001

Virtual Nuerology. Robert Rafal in Nature Neuroscience Vol. 4 No. 9. pages 862 - 864; Sept 2001

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The Chemistry of Conscious States: How the Brain Changes Its Mind. J Allan Hobson Little Brown 1994

The Theories of Consciousness William Seager Routledge 1999

Brain Evolution on Cognition G. Roth and M.F. Wullimann Wiley 2000

Neural Correlates of Consciousness - MIT Press 2000

The Emotional Brain Joseph E. Le Doux Simon & Shuster 1996

Foundations of Neuron Doctrine Gordon M. Shepherd Oxford Press 1991

Origins of Neuron Neuroscience. Stanley Finger Oxford Press 1994

Neural Activity in Early Visual Cortex Reflects Behavioral Experience and Higher Order Perception Saliency. Tai Sing Lee Cindy Ying Richard Romero and David Mumfort Nature Neuroscience Vol 5 No 6 Pages 589 - 597 June 2002

On the Perception of Shape and Shading D A Kleffner in Perception and Psychophysics Vol 52 No 1 pages 18-36 July 1992

Daniel Boorstin: The Image: A Guide to Pseudo-Events in America.

• The dominant elements of learning that had direct access to the individual were home, school and church.

• A consistent message was sent by the three dominant elements and was generally reinforced by other elements of learning - the old paradigm has ENDED as society moves from the

INFORMATION AGE into the COMMUNICATION AGE.....

• The character of the individual and the criteria for future success were substantially agreed to by society and were clearly defined and communicated.

• A new society is evolving from radical new forms of learning.

• Increasingly, learning now takes place randomly and learners receive conflicting messages from mindless, random COMMUNICATION Sources.....

• There is no dominant or integrated element of learning - all elements can have equally forceful impact on the individual learner in the COMMUNICATION AGE.

Industrial Age Societal Learning System
Other elements of the societal learning system, including apprenticeships, work training, entertainment, etc.

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Fortune Magazine: May 14,1993

Frazier, G.G. and Sickles, R.N. (1993) The Directory of Innovations in High School. Princeton Junction, N.J.: Eye on Education

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Industry Week: April 19,1993

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Newsweek Magazine, June 28, 1993

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Yankelovich, D. (1991). Coming to Public Judgment. Syracuse, NY: Syracuse University Press